Project data
Funding Entity: Italian Ministry of University and Research (MUR)
Call: PRIN 2022 PNRR
Coordinator: Università degli Studi della Campania Luigi Vanvitelli (Italy)
UNISI Principal Investigator: Prof. Patrizia Marti
Department: Department of Social, Political and Cognitive Sciences (DISPOC)
Start date: 30 November 2023
End date: 28 February 2026
Description
From an economic and cultural point of view, Made in Italy represents a system of knowledge and know-how stratified over time with a production sector of excellence that is recognized worldwide and in particular the Italian fashion industry. The nature of its success lies in numerous complex factors that form a cultural unicum that in turn results in its products qualities that can be referred to Italian productive landscapes, their history, human capital, local knowledge, and creative talents. The RHITA project intends to build connected inter- and trans-supply chains as well as collaborative models for the valorisation of human cultural heritage and the redefinition of national design and production systems towards a digital 5.0 transition. RHITA’s main focus are:
- Frame Italian fashion landscapes through human capital, education, manufacturing valorisation;
- Shape Fashion Made in Italy in a green & digital contemporary world;
- Re-Shape an inclusive digital Fashion System through a web platform 3.0;
- Create new collaborative and circular models through technology, conscious innovation, and identity valorisation.
Project website: https://www.rhita.eu/
Disclaimer: This project is funded by the European Union – NextGenerationEU – National Recovery and Resilience Plan (PNRR) – Mission 4, Component 2, Investment 1.1 Fondo per il Programma Nazionale di Ricerca e Progetti di Rilevante Interesse Nazionale (PRIN) – Project: “RHITA” – Project Protocol: 2022L97XBS – CUP: B53D23018860006.