The kick-off of the BIREX++ EDIH (European Digital Innovation Hub) project was held on 12th December in Bologna in which Prof. Roberto Giorgi of Department of Information engineering and Mathematics represents Univrsity of Siena. BIREX++ brings together 13 Italian excellences in the field of HPC and Big Data Processing to provide European SMEs with a series of innovative services to support their transition towards a more sustainable and digital reality. BI-REX++ is the point of reference to support the process of digitalization of the industry towards advanced digital technologies and, as such, coordinates the key players present on the national territory to collaborate together in support of SMEs, through the following services: test-before-invest; training, and digital skills; networking and access to ecosystems; support for finding investments.